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QT summer campaign attracts massive numbers of visitors

Qatar Tourism’s (QT) ‘Your Summer Starts Here’ campaign has gained popularity with a noticeable increase in visitors, especially from neighbouring GCC countries, an industry expert said. Speaking to Gulf Times, Tawfeeq Travel Group CEO Rehan Ali Syed highlighted the campaign’s ability to showcase the country as a year-round destination, with a range of activities outside the traditional winter season. “Qatar has it all – from beautiful beaches and resorts to various outdoor attractions. Currently, there are 39,000 room keys available with the best hotels in Qatar, attracting GCC families, especially from Saudi Arabia, to take a short break,” he said. Syed noted that QT’s latest campaign targets families with its various attractions, such as the 30,000 sq m Inflata City at the Qatar National Convention Centre. Billed as the world’s largest indoor inflatable event, the massive indoor activation offers exceptional entertainment for a range of age groups and a place to beat the summer heat. The campaign video features Bahraini influencer Omar Farooq and Qatari athlete Mutaz Barshim exploring Qatar’s curated summer offerings during a 24-hour adventure in Doha. Syed pointed out that the campaign’s focus on diverse activities ensures there is something for everyone, ensuring broad appeal and success. He highlighted the appeal of Qatar’s luxurious beaches and the recently opened Meryal Waterpark on Qetaifan Island, perfect for outdoor enthusiasts. He also pointed to promotions at Hilton Salwa, which offers transfers to the resort and various water activities. “The new beaches with waterparks will be the most appealing as shopping is the same in GCC countries,” Syed said, noting that Tawfeeq Travel Group is actively promoting staycations and encouraging residents to explore what Qatar has to offer. He added that they are also promoting the campaign via social media and promoting it in key markets such as India, Iran and Saudi Arabia. According to Syed, the campaign’s focus on extending Qatari holidays is also being embraced, with expats and nationals choosing to stay in Qatar due to high flight prices and a desire to avoid travel crowds. He also mentioned emerging travel trends, particularly the growing appeal of destinations such as Japan, Korea and Sweden among younger generations. “You need visitors who have activities all year round for all different age groups. Qatar, under the leadership of QT Chairman HE Saad al-Kharji, is very focused on attracting more people with different activities throughout the year. “The next cruise season starts in October, so with all the summer activities and the upcoming season, Qatar will become a summer destination, especially for GCC residents and citizens,” Syed added.

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