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ALPLA joins forces with Re-Purpose

The ALPLA Group and Re-Purpose have announced a strategic partnership that will promote sustainable packaging solutions and strengthen the raw material value chain of ALPLA’s first-ever PET recycling facility in Africa.

ALPLA is investing €60 million in the construction of a state-of-the-art recycling plant in Ballito in the South African province of KwaZulu-Natal. Construction of the factory on the 90,000 square meter site is well underway. From early 2025, the factory is expected to produce more than 35,000 tons of recycled PET (rPET) annually. Durban-based Re-Purpose is one of the market leaders in the reverse logistics of post-consumer plastic waste through source-based collection programs. With four material recovery facilities around KwaZulu-Natal, Re-Purpose develops and encourages local communities and buyback centers to collect and dispose of a significant amount of plastic waste. The model also creates hundreds of jobs and income for previously disadvantaged people.

The partnership combines ALPLA’s recycling expertise and Re-Purpose’s innovative reverse logistics. By joining forces, the two companies want to develop innovative solutions and promote the circular economy. At the same time, a large number of jobs will be created in KwaZulu-Natal, neighboring provinces and potentially across the country.

Circular economy and waste reduction
As part of the partnership, Re-Purpose will maximize the utilization of current baling centers and set up new centers to make it easier for people to collect PET bottles. Re-Purpose will also help ALPLA build a strategic supplier base for baled PET bottles and work with key stakeholders to expand community outreach and separation at source programs. The goal is to contribute to the collection of 5,000 tons of PET per month. This volume is expected to be required for the full operation of ALPLA’s recycling plant from 2026.

‘We are pleased to partner with Re-Purpose to accelerate our journey towards a more sustainable future. This collaboration allows us to expand our portfolio of packaging solutions made from recycled PET material and offer our customers in the region innovative alternatives that meet their sustainability goals,” says Dietmar Marin, Managing Director of the Recycling Division at ALPLA.

Re-Purpose brings its expertise in the field of baling presses with the most modern machines and in developing collection models from source. The partnership amplifies the company’s impact and encourages widespread adoption of collection programs at buyback centers, waste pickers and schools. ‘We are excited to join forces with ALPLA to drive innovation and sustainability in the recycling industry. By combining ALPLA’s extensive recycling experience with our reverse collection model, we are expanding the circular economy and supporting manufacturers in achieving the required EPR targets,” said Bevlen Sudhu, Founder and Managing Director of Re-Purpose.

Together, ALPLA and Re-Purpose are committed to driving the development and introduction of sustainable packaging solutions that benefit businesses, consumers and the environment. This partnership marks an important step forward towards a more circular and sustainable environment.

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