The shortening market is expected to show high growth

Short-term market

Short-term market

Market overview:

Shortening is a solid fat used to improve the texture and flavor of baked goods. It adds tenderness and moistness to various bakery products such as cakes, pastries and bread.

Market dynamics:

The shortening market is expected to witness significant growth over the forecast period, driven by rising demand for convenience foods and shifting consumer preference towards processed bakery products. Shortening is widely used in various bakery products and processed snacks because of its versatility and ability to improve texture. Moreover, the growth of the food processing industry and the expansion of the retail landscape in developing regions are also expected to drive demand for shortening over the forecast period. Rapid urbanization and increasing disposable income have led consumers to opt for convenience food products, fueling declining market growth.

Two leading factors driving the growth of the shortening market

Increasing consumer focus on healthy cooking oils as a substitute for butter is driving the shortening market forward. Shortening is touted as a healthier alternative to butter due to its lower saturated fat content. As people become more health conscious, they are leaning toward shortening instead of butter or lard for cooking. The wellness trend has prompted shortening manufacturers to offer products lower in saturated and trans fats to capitalize on health-driven demand.

Another important growth factor is the rising demand for convenience food. Due to their busy lifestyles, consumers are forced to opt for convenience foods, such as convenience foods that contain shortening as a key ingredient. Shortening helps food processors develop products that can be prepared easily and with minimal effort. They add a flaky texture to baked goods and help maintain freshness by creating a barrier between air and food materials. The proliferation of convenience foods in the retail landscape has greatly boosted cooking fat sales.

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Key players covered in this report:

Cargill, Incorporated, Archer Daniels Midland Company, Bunge Limited, Wilmar International Ltd., Ventura Foods, Associated British Foods, AAK and JM Smucker Company.

The main regions/countries are classified as follows:

The next part of the report provides valuable insights into different regions and the key players operating within each of these regions. To assess the growth of a specific region or country, economic, social, environmental, technological and political factors have been carefully considered.

The section also provides readers with revenue and sales data for each region and country, collected through extensive research. This information is intended to assist readers in determining the potential value of an investment in a particular region.

◘ North America (United States, Canada and Mexico)
◘ Europe (Germany, France, UK, Russia and Italy)
◘ Asia Pacific (China, Japan, Korea, India and Southeast Asia)
◘ Latin America (Brazil, Argentina, Colombia,.)
◘ The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

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Rising raw material costs pose a significant challenge in the shortening industry

One of the biggest challenges shortening manufacturers face is the volatility of commodity prices. The main shortenings are made from vegetable oils, mainly palm oil and soybean oil. The prices of these commodities fluctuate significantly depending on various factors such as weather conditions, crop yields and geopolitical issues. Any supply disruptions or poor harvests translate into higher vegetable oil costs for shortening manufacturers. Because raw materials make up a significant portion of total production costs, high and unpredictable commodity prices are putting pressure on the profits of shortening companies. While some manufacturers attempt to pass on additional costs to customers, intense competition limits the ability to dramatically increase product prices. Fluctuating raw material costs have emerged as a notable threat holding back consistent growth in the shortening industry.

Opportunity for plant-based shortcuts to address health and sustainability issues

Growing consumer concerns about health issues and sustainability have paved the way for vegetable shortening made from oils such as sunflower, canola and coconut. Vegetable shortening formulations are attracting the attention of health-conscious buyers due to benefits such as lower saturated fat levels compared to animal shortening. Using vegetable oils sourced from sustainable agricultural practices further enhances the environmentally friendly image and marketability of vegetable shortening. Leading shortening brands are proactively exploring plant-based product lines with clean label ingredients and transparent sourcing to leverage the increasing appeal of plant-based and sustainable functional foods. The increasing attention to health, environmental and ethical issues in the food industry has created lucrative prospects for innovations and reformulations in the shortening category.

The rise of the global snacking trend bodes well for the future of shortenings

Over the past decades, global snack consumption has grown significantly, coupled with changing lifestyles and busy schedules. Short snacks have largely replaced traditional meals for many consumers. This increase in snacking worldwide is fueling interest in a wide range of savory and sweet snacks, with shortening being the key ingredient. Whether for baked goods, cakes or snacks, shortening plays a crucial role in developing textures and flavors appreciated by snack lovers. Leading packaged food companies have also expanded their snack portfolio, targeting customers who are always on the go. As snacking becomes more mainstream around the world, shortening makers will be able to benefit from increased demand from food processors and retailers capitalizing on the skyrocketing global snacking trend.

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Key benefits for stakeholders

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This report highlights the key drivers, opportunities and restraints of the market along with the impact analyzes during the forecast period.
Porter’s five forces analysis helps to analyze the potential of the buyers and suppliers and the competitive scenario of the bromine derivatives industry for developing strategies.
A comprehensive global bromine derivatives market analysis includes factors driving and restraining market growth.
The qualitative data in this report focuses on market dynamics, trends and developments.
The report answers a number of crucial questions, including:

➥Which Companies Dominate the Global Shortening Market?
➥ What current trends will influence the market in the coming years?
➥ What are the opportunities, obstacles and driving forces of the market?
➥ Which predictions for the future can help with strategic decision-making?
➥ What benefits does market research offer companies?
➥ Which specific market segments should industry players focus on to benefit from the latest technical developments?
➥ What is the expected growth rate for the market economy worldwide?

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This release was published on openPR.

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