Aroya Cruises awards Live Business Group a contract for family entertainment services

By Alex Smith |

Saudi Arabian cruise line Aroya Cruises has awarded Live Business Group a contract to provide family entertainment services on board its ships.

Live Business will provide services including concept design, digital innovation, light entertainment, production, staff recruitment and onboard management.

Aroya Cruises is the first cruise line headquartered in Saudi Arabia and was launched in June 2023 by Cruise Saudi, a subsidiary of the Public Investment Fund of Saudi Arabia. The first ship Aroya, previously known as World Dream, is currently undergoing an extensive renovation. ahead of its planned debut in December 2024.

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