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Globe, partner of the UN World Food Program to fight hunger in PH

TO fight hunger and improve access to nutritious food, the United Nations World Food Program (UN WFP) has launched a groundbreaking food assistance program in partnership with Globe.

The UN-WFP and Globe announced the new partnership to tackle involuntary hunger in the Philippines on May 28, 2024, coinciding with World Hunger Day.

They introduced the UN-WFP’s Share The Meal platform, allowing people around the world to contribute to efforts to alleviate hunger. This initiative is part of Globe’s Hapag Movement, which aims to improve the lives of Filipinos and, with the help of the UN WFP, will now expand its reach globally.

“We have been looking for the right international partner for the Hapag movement, and today I can say that it was well worth the wait. We are proud to announce that the Hapag Movement is partnering with the UN-WFP, the world’s largest humanitarian organization committed to solving hunger,” said Yoly Crisanto, Chief Sustainability and Corporate Communications officer at Globe.

The term “Hapag” goes beyond the typical dining table for Filipinos; it symbolizes family members coming together to share everything on the table. The Hapag Movement is designed to alleviate involuntary hunger by combining sustainable nutrition programs with livelihood training for vulnerable families.

By partnering with the UN-WFP, Globe hopes to engage the Philippine diaspora and attract global donors to provide immediate assistance to those in need. The pilot implementation of this initiative has just been completed in Tondo, Manila, marking an important milestone in the fight against food insecurity.

Over the past six months, one million families have been the focus of this program, which aimed to distribute or redeem 3,000 credits monthly to each beneficiary family.

This phase of the program has played an important role in assessing the effectiveness of the system and preparing for a wider rollout.

“We can’t solve hunger alone, so we need private sector help from all our international development partners. We must unite, a whole-of-country approach, to end the country’s hunger and malnutrition. This is why the DSWD strongly welcomes this collaboration between Globe and DSWD,” said Edu Punay, Undersecretary for Innovations, Department of Social Welfare and Development (DSWD).

Since its founding in 1961, the UN-WFP has grown into the world’s largest humanitarian organization dedicated to fighting hunger and improving food security. With more than 23,000 staff in more than 120 countries and territories, WFP provides essential food assistance during emergencies and works with communities to boost nutrition and build resilience.

Each beneficiary family receives an electronic Benefit Transfer Card (EBT) at the beginning of each month, pre-loaded with 3,000 credits. These credits can be used to purchase nutritious food items so that families have access to essential nutritional needs.

The program design includes rigorous certification of beneficiaries to ensure aid reaches those most in need.

The goal remains clear: to reach one million families over the next three years so they have the resources they need to thrive. With the continued support of global partners and the commitment of local authorities, this ambitious goal is within reach.

WFP’s ShareTheMeal initiative, launched in 2015, has delivered more than 226 million meals and gained 1.6 million supporters in 38 countries, including the Philippines. Starting Tuesday, May 28, donations can be made via the Hapag Movement challenge link on ShareTheMeal.

Additionally, Globe and GCash users worldwide will soon be able to contribute via the GlobeOne and GCash apps.

“On World Hunger Day, I hope that together we can make a meaningful impact and move closer to a future where no Filipino family will ever go hungry,” Crisanto said. (CAV)

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