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Irish fashion giant Primark opens its first store in Budapest today

International fashion department store Primark will open its first Hungarian store in Budapest on Tuesday, with a total investment of 8 million euros, Maciej Podwojski, Primark’s head of sales in Central and Eastern Europe, said at the press launch on Monday.

The 3,100 square meter store will open in the Arena Mall and the launch will create 180 new jobs, the head of sales said.

Launched in Ireland in 1969, Primark now has more than 440 stores in 17 countries around the world and employs around 80,000 people. They plan to increase the number of stores to 530 by the end of 2026.

The facade of the first shop on Mary Street in Dublin. Photo via Wikipedia.

The company has twelve stores in five countries in the region (Slovenia, Poland, Czech Republic, Romania and Slovakia), with the thirteenth store opening on Tuesday in Budapest.

In addition to women’s, men’s and children’s clothing and shoes, they will also sell beauty products, accessories and home furnishings, among other things, Maciej Podwojski emphasizes.

Photo via Facebook/Primark

He emphasized that the company focuses strongly on sustainability. For example, in 2030 it will only sell products made from recyclable or recycled materials and in 2030 it will also halve the CO2 emissions of the chain.

When asked about the company’s plans for Hungary, Podwojski pointed this out

they are concentrating on receiving their first store, but he thinks Hungary can ‘handle’ another store.

Primark is an Irish fast fashion retailer with headquarters in Dublin and outlets throughout Europe and the United States. The original Penneys brand is only used within Ireland. The company then expanded beyond Ireland and into Britain in 1973. In May 2006, the first Primark store in mainland Europe opened in Madrid, Spain.

Photo via Facebook/Primark

According to the company’s previous announcement, Primark achieved sales of GBP 9 billion (EUR 10.5 billion) in 2023, compared to GBP 7.7 billion (EUR 9 billion) in the previous year, with an operating profit of GBP 735 million ( EUR 863 million). last year, and GBP 756 million (EUR 887 million) in 2022.

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