close
close

Best place to buy swimwear 2024

1

CUPSHE

Deep V-neck cut out Criss Cross swimsuit

Deep V-neck cut out Criss Cross swimsuit

Amazon truly never disappoints when it comes to finding a cute summer swimsuit. The CUPSHE brand in particular has some great options for bikinis, one-pieces or even beach dresses. This blue style has such fun cutouts and is made in different colors. Can’t you just imagine yourself relaxing by the pool?!

Helix top

Jade Swim is such a great swimsuit company. The brand’s founder was previously a fashion editor and stylist, so you can trust that she knows what she’s doing when it comes to making the best swimwear. This twist top is so flattering and you can tie it any way you like! Perfect for a little après-sea moment, if you like.

3

Nest

Crinkle cut cheeky one piece swimsuit

Crinkle cut cheeky one piece swimsuit

Personal favorite here! I just love everything Aerie, especially the swimwear! It usually has a generous amount of coverage, so you don’t have to worry about your suit being too revealing. They also have really nice styles.

Advertisement – Continue reading below

4

Devon Windsor

Louisa bikini top

Louisa bikini top

Revolve is a great retailer where you can find a sea of ​​different bikini brands and styles (no pun intended). One brand in particular is Devon Windsor. The veteran Victoria’s Secret model launched her self-titled brand a few years ago and let me tell you, I’m glad she did. Devon Windsor styles are so cute. This particular ‘kini is a little on the revealing side, but still so amazing.

5

Hunza G

Nancy metallic seersucker swimsuit

Nancy metallic seersucker swimsuit

Hunza G is a brand that has been around for a while, but was relaunched about ten years ago under the leadership of creative director Georgiana Huddart. This brand is one size fits all and I would be lying if I said I didn’t have reservations about those types of brands. However, Hunza G really strives to make their one-size styles work for everyone. Made from lycra and elastane, these suits have the perfect amount of stretch and coverage for every body type.

6

J. Crew

One-piece cut-out swimsuit with stripes

One-piece cut-out swimsuit with stripes

Now 61% discount

Credit: J.Crew

I’m sure I’m not the first to tell you, but J. Crew’s recent rebrand is one of the most exciting things I’ve seen in a while. Their Creative Director and Head of Design, Olympia Gayot, has really spearheaded the transformation (you should follow her on insta if you don’t already). Together with some great RTW pieces, J. Crew Swim tops it off. They have a ton of super chic styles, like this cut-out piece. Plus, the website even offers a “coverage scale” for each design so you can determine which pieces are best and most comfortable for you!

Advertisement – Continue reading below

7

Abercrombie

Curve Love bikini top with high top and underwire

Curve Love bikini top with high top and underwire

Abercrombie is another brand that has made some significant changes to their merchandise in recent years, and for the better! Everyone I talk to considers Abercrombie one of the best places to buy cute and affordable clothing items. And their swimwear… second to none! This underwire bikini top is super sweet and offers a lot of support for people with a larger bust size. Reviewers write that this is top “hold on without covering up too much!” We’d like to hear that.

Padded bikini top

You can always rely on H&M to deliver the best pieces at very reasonable prices. They have a ton of swim options on their website, including stylish swimsuits, bandeau tops, cheeky swim trunks and much more. This top features a soft, ribbed style with removable padding and adjustable straps. Perfect for anyone who likes a little more support!

9

L*Space

Marlee bikini top for women

Marlee bikini top for women

Now 30% discount

Credit: Amazon

L*Space has lots of great tops and bottoms that range from full coverage to tight coverage. This bikini in particular has a cool ruffled style while still providing the comfort and coverage you’re looking for.

Advertisement – Continue reading below

10

Good American

Always fits, one-piece swimsuit

Always fits, one-piece swimsuit

I have to say that Emma Grede and Khloe K. really hit the ball out of the park with their brand Good American. They consistently produce super comfortable and flattering merchandise for women of all sizes, including a fantastic swim collection. They have all kinds of different types of swimwear in fun colors and styles, including this sexy black swimsuit. The coverage on this suit is a bit cheeky and the hip is cut high, but reviewers write that it is incredibly comfortable and not too tight!

11

Plain and striped

Plain and striped The Daphne bikini top

Plain and striped The Daphne bikini top

Bloomingdales is another retailer that has a ton of great swimsuit brands, especially Solid and Striped. This brand has been around for a while and they have proven to be reliable when it comes to good beachwear. I love the gingham print on this bikini. The small flower detail and lace edge make it a cute summer item.

12

MIKOH

Queensland 2 bikini top

Queensland 2 bikini top

Okay, so I don’t know about you, but I used to be OBSESSED with Alexis Ren and her summer lifestyle. I always looked for the bikinis she would wear so that when I got older I could wear them too. And what do you know, one of those brands was Mikoh! They have been around for a while in the beachwear market and have remained popular for their great swimwear. This particular style is super flattering and provides ample support for the bust. Live your Alexis Ren dreams in this Mikoh suit!

Advertisement – Continue reading below

13

The same

Rosette cut from one piece (imitation suede cream/cream)

Rosette cut from one piece (imitation suede cream/cream)

Are you thinking about continuing the rosette trend in the summer? SAME (sorry, I had to). This split suit from Same is the perfect way to do that. I’m obsessed with this, but if this style doesn’t appeal to you, you should definitely check out the other swimwear Same offers. They have really unique and stylish pieces that are perfect for a summer vacation.

14

Monday Swimwear

Aruba Summit

Aruba Summit

Monday swimwear is a brand founded in the 2010s by Natasha Oakley and Devin Brugman. When it comes to designing their styles, the founders focus on fit by sizing their swimwear based on cup size, with sizes ranging up to an E/F cup. This bikini in particular is really great because of the adjustable tie strap at the back, which gives you control over the amount of support! The recycled nylon and spandex material gives the swimwear a comfortable yet stretchy feel. Plus this green color… so chic!

15

Eternally 21

Striped crop top with swim cover

Striped crop top with swim cover

Forever21 is another go-to brand that always seems to succeed with great pieces. This season they have a fun and exciting dive where you are guaranteed to fumble on the beach. This cover-up crop top paired with matching boy shorts is just what you need for your next beach vacation.

Advertisement – Continue reading below

16

Victoria’s Secret plunge

Mix & Match Twist push-up bandeau top

Mix & Match Twist push-up bandeau top
Credit: Victoria’s Secret

Remember when Victoria’s Secret got rid of its swim collection, only to bring it back a few years later? Well, I’m so glad it’s back for good because I’ve been obsessed with some of their styles lately. VS has great underwear and bras, and I think that translates really well into their swimwear styles. This particular top has plenty of support and padding, a buckle at the back and removable straps. Plus, it’s available in nine different colors!

17

Hollister

Plunging bikini top with underwire

Plunging bikini top with underwire

You can never go wrong with a classic swimsuit from Hollister. This brand just radiates SoCal, summery, carefree vibes. This season they have some great swimsuit styles in solid colors, as well as fun patterned styles, like this navy blue and white plaid print. This silhouette is great for anyone with a larger chest as it provides plenty of support.

Nell swim skirt

I love. Tough. No seriously, I do. From their bags to their dresses and shoes, I am so fascinated by everything they produce. Even their swimwear is so cute! I can’t say I’ve ever worn a swim skirt, but Staud makes me need this. Available in a few colors, this style is perfect for a day on a boat where you want to look chic but still be ready for water activities.

Advertisement – Continue reading below

Triangle top

There really is nothing better than a classic triangle style bikini top and honestly, I think Skims has succeeded. This top style is super basic, but perfect if you want to mix and match it with different bottoms. Plus, the coverage is just right when you take tanline considerations into account. Overall, Skims swimming is a 10/10. They offer a wide variety of coverage, many color options and most importantly, their pieces are comfortable!

20

Frankie’s bikinis

Penelope Tankini Bikini Top

Penelope Tankini Bikini Top

Another classic swim brand that has been around for years is Frankie’s. They consistently have great bikinis and one-piece styles that are top quality. They regularly do collabs (previously with Gigi Hadid, Sydney Sweeney and Pamela Anderson), so you can wear the same style as your favorite celeb! This particular one from Frankie’s is a tankini (jump scare, ME). This swimsuit style is quietly making a comeback on the bikini scene and honestly, I’m not mad about it. This top looks so cute on the beach with matching bottoms, but you can also easily wear it to a bar in the evening! That’s versatility, baby!

Letter mark

Danielle is a fashion editor at Cosmopolitan, where she covers the US and UK ready-to-wear markets and provides fashion for all covers and fashion stories in book and online. When she’s not working on print, she focuses on the latest fashion trends and digital news. Danielle started as a fashion intern for Cosmopolitan in 2016 and has been with the magazine ever since. Follow her journey in the fashion industry on Instagram.

preview for all playlist sections - Cosmopolitan US

Advertisement – Continue reading below

Advertisement – Continue reading below

Advertisement – Continue reading below

Back To Top